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Yahoo and eBay seal online deal
"It's a very positive for both, since eBay gets to monetise its traffic with advertising," said Marianne Wolk, an analyst with Susquehanna.
Monetisation denotes a way to create revenue from a property or an asset, in this case by increasing advertising on an internet page.
"Clearly Google and Microsoft, I assume, would have liked this business, but Yahoo has more assets to leverage in a partnership with eBay," said Mark May, an analyst with Needham & Co.
Together Yahoo and eBay will reach more than 80% of the US internet audience, "so the potential consequences of this alliance are clearly significant," said Peter Daboll, chief executive of Comscore Media Metrix.
The joint initiative will start later this year.
Shares of eBay climbed 12.19% to $33.88 and Yahoo finished 3.55% higher at $32.92, both on Nasdaq.
The news occurred on the same day that computer giant Dell and internet search engine Google announced that a version of Google's software would be installed on Dell computers at the factory level.
Story from BBC NEWS: http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/5017592.stm
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