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123webguru News Desk
Online music firm Snocap goes indie route
By Chris Marlowe
LOS ANGELES (Hollywood Reporter) - Snocap, the content management system for music distributed via peer-to-peer networks, is set to open its digital registry Monday.
Chief strategy officer Shawn Fanning described Snocap as a music registry that would serve as a clearinghouse for files that consumers are trading among themselves.
Each song has its digital "fingerprint" determined and entered into a database. Then when users share a song, Snocap checks the database for the associated copyright information and enforces whatever usage rules the owner has assigned. This will allow music retailers and P2P networks to offer a massive library of legal content without having to maintain relationships with each individual copyright holder, according to Fanning.
Anyone who controls music copyrights can upload their content into the digital registry and define usage rules on a global basis starting today.
"The idea is to make the system available for everyone -- independent artists, garage bands and others who are out there and whose music is probably already on P2P," said Snocap chief operating officer Ali Aydar.
"One of the goals Snocap has is to help get as much content into the digital marketplace as possible."
Snocap's system depends on copyright owners registering their songs and establishing what usage rules will be applied. "The rights holder has unlimited flexibility," Aydar said, explaining that the variables include burning and transferring options, pricing and window of availability.
Owners also can completely block their songs from being traded, he added.
"A traditional P2P network looks at your music folder and just blindly shares it all," Aydar said. "In a Snocap environment, the client asks Snocap what are the business rules that are associated with this work, if any."
Major labels began the registration and uploading process in 2004, starting with Universal Music Group. It has since been joined by Sony BMG Music Group and EMI along with leading independent labels and aggregators including TVT Records, Ryko Group, Artemis Records/Sheridan Square Entertainment, Nettwerk Records and others.
Discussions are under way with Warner Music Group, the last major label holdout, Aydar said.
"Snocap's core mission is to enable a world where fans have a nearly infinite pool of digital music and a variety of services to choose from," Aydar said. "In the long term, the digital registry is critical to bringing the deep, diverse and often obscure music selection that consumers demand into an authorized environment."
Registrants get a sophisticated software application for managing their content, and the nature of the application means any changes they make take effect all over the world within minutes.
Snocap also monitors which unregistered songs people attempt to share and has a system for alerting likely owners, thereby encouraging more tracks to be registered.
Founded in 2002 by Napster Svengali Fanning, Jordan Mendelson and Ron Conway, Snocap is backed by Conway, Morgenthaler Ventures and WaldenVC.
Reuters/Hollywood Reporter
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