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New BBC News Interactive head

"Interactive plays a central role in ensuring BBC News is ready for the digital, on-demand world, delivering news to people when they want it and how they want it," Mr Clifton said of his appointment.

'Build on success'

"We need to build on the success of Europe's biggest news site and will be looking more closely at the personalisation of news and promotion of video on demand.

"Interactive is the driving force behind better use of user-generated content and the expertise we have will give us a central role to how these services are used across BBC News in the future."

He added: "It is, without question, the best place to work in the BBC with the best people."

The department was founded in 1997 when it launched the BBC News website, which attracts more than 350 million page impressions a month and reaches more than a quarter of UK internet users.

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