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Ask Jeeves decides to axe Jeeves
Butler begone
The decision about the axing of the Jeeves valet character was revealed in a Goldman Sachs investor conference by Ask owner Barry Diller.
Mr Diller's Inter-Active Corp bought the Ask Jeeves group in May 2005 for $1.85bn (£1.03bn).
In a statement Ask said that over the last year it had been investigating user perceptions of the Jeeves character.
Jeeves is named after the extraordinarily knowledgeable and helpful valet character created by celebrated comic novelist P G Wodehouse.
However, Ask's research revealed that Jeeves was getting in the way of people realising that the search site had changed and that it can handle many more types of queries than just straightforward questions.
"As a result," said the Ask statement, "the character may be phased out as the prominent icon of the brand, although no timeline or details have been determined."
Story from BBC NEWS: http://news.bbc.co.uk/go/pr/fr/-/1/hi/technology/4275988.stm
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