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XHTML
XHTML is the W3C standard for developing cross browser compatible websites. It fuses all of the display elements of HTML with some of the functionality of XML. By forcing a web designer to program more carefully and adhere to strict code standards, XHTML successfully allows a vastly larger percentage of browsers or code parsers to properly parse your documents. In less geeky terms, it means more people can see your site the way you meant for them to see it, and less people see your site with elements strewn all over their page.
For your site to reach the widest potential audience, it is important that it is developed in the most cross browser compatible method possible. XHTML is that method. The rise of handheld internet ready devices is forcing lazy web designers to program their sites more efficiently, since most internet ready cell phones and PDAs require XHTML to be able to view websites properly. People who use mac computers often see a bunch of gibberish on their screen when browsing the web because some of the tools web design "professionals" use create bloated code that does not render properly. Lazy programmers often only use WYSIWYG (what you see is what you get) editors to create their web pages and don't even bother to open up the code window.
When somebody comes to your site and sees a total mess of graphics and tables all over the place, it is your brand and your site that suffers. No company looks good with a site that looks bad. Let's do a short exercise to prove this point.
Right now think of me as a user who is ready to buy a widget. You sell widgets. I just landed on your home page. Your site looks awesome on my computer at home running Internet Explorer. However, today I am browsing around on my neat new cell phone. Chances are if you're site is not XHTML compliant; it looks terrible to me right now. I don't want to see this mess on my new toy, so to clean my screen I have to just click right past you and into your competitor's home page. Unfortunately for you, their site is programmed in XHTML and looks perfect.
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