We all know the facts, and we know the figures. The internet is the single most powerful tool that we have at our disposal. It provides us with an instant and affordable way of reaching the world, and gives the consumer the chance to both obtain and try out our software for free. Pretty simple stuff. It follows from this that our web sites are the equivalent of our store window displays - not only do they need to catch the eye of the passer-by, but they must also look professional, interesting, inviting and clean.