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What is my competitive advantage
WHAT IS MY COMPETITIVE ADVANTAGE?
If someone asks you.. “Why should I choose you over these other guys?” What would your response be? This tells you a lot about who you are and where your key focus should be. A competitive advantage is the primary weapon in building an effective business and web site.
HOW DO I KNOW WHAT MY COMPETITIVE ADVANTAGE SHOULD BE?
It depends.. first of all you’ll want to study your competitors. One way is by observing their approach to advertising. If they’ve been around awhile, whatever they are doing should tell you what you could be doing.
What makes them better..
a. Faster Service?
b. Cheaper Service?
c. Better Quality?
d. Best Value?
e. Larger Selection?
f. Convenience?
g. What is it?
Once you figure out your competitors’ advantage take it a step further. Is their message getting your attention? Would you buy from them if you needed their services?
You should use what you learn here in your own marketing. By making general statements about your service such as “Best Quality” “Best Prices” “Best Service” the message comes out as “Blah”. You should instead quantify what you are trying to say in a more concrete message. For instance instead of “Cheapest Prices in Town” you should say “We will match or beat any price in town, why shop anywhere else?”
Now we’re ready to take what you’ve learned about yourself and get it out to your market.
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