RSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wondered how some of the large content sites deliver their headlines? Or, have you ever wanted to display news headlines, but didn't want to display the standard "Content Provided By..." info? Or, have you ever wanted to syndicate your own content? RSS may be the answer you've been looking for.

RSS stands for Rich Site Summary. It is an XML format specifically designed to share content. Netscape originally developed RSS to drive channels for their Netscape Netcenter. Formerly known as RDF, RSS was developed in 1999 and has quickly evolved into the dominant format for syndicating content. Well-known sites such as, CNET, ZDNet, CNN, Wired and many more utilize this powerful means of dynamic content delivery.

Distributing your content using RSS will involve creating one file that contains your content. This file will reside on your server to enable other web sites to display your channel. You can update your channel simply by updating your file.

Once you've created your file you can submit it to web sites like Netscape to enable other web sites to subscribe.

Creating an RSS File

Your first step will be to identify your file. To do this, place the following code at the top of your text file.

Save your new file with a .rss file extension and upload it to your server.

If you'd rather not create your own RSS file, RSS Channel Editor is a free Web based tool that makes it easy to create and maintain RSS files. You can find the script here: http://www.webreference.com/perl/tools/

Now, you're ready to share your content. Visit the following web sites to submit your new channel and enable other web sites to display your content:

http://my.netscape.com
http://my.userland.com
http://www.xmltree.com

If you'd like to display RSS content on your web site, you'll need a script to fetch the content. RSS Fetcher (http://www.mimanet.com/scripts/rss_fetcher.html) is a free script that will fetch content, format it as HTML and store it in a file on your server. The content can then be displayed on your web site.

You can locate RSS files to display on your web site at the following web addresses:

http://my.userland.com
http://www.xmltree.com
http://my.netscape.com
http://w.moreover.com

For further information about RSS, read Jonathan Eisenzopf's tutorial entitled, "Using RSS News Feeds." http://www.webreference.com/perl/tutorial/8/

If you have content that you regularly update, give RSS a try. Providing free content is an extremely powerful method of increasing your web site traffic.

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery.