The first and foremost important thing that needs to be properly planned before developing the website is that one must know the purpose of making the website. The clarity of idea is helpful in all ways. It helps the website designer to provide proper layout of the idea of designing and developing the website. It also helps you to understand what contents must go into your site so that you are able to reach to your potential customers through your website. It also helps you to know why the visitors would like to see your site.

Lets try to understand this through a proper example:

Suppose you want to develop and design a site for selling your products through your website. You obviously would want that your customer should see your product display page as soon as possible. So you can plan your website design in such a way that your visitors would be able to reach your product display page very fast.

Some useful tips in order to guide your visitors to the product page:

# Putting a page link to the "Products" page on all the webpages of your site.

# Display some attractive graphics on the landing page which will in turn link to the Product page so that the user would like to click on them.

# Showing new arrivals of the product on the homepage. When the user clicks to know more on those, it will take them to the product display page

# Product display page link must be there on the navigational menu of all the pages.

# Incorporating articles that are directed towards promotion of the products. Give the product page link at the bottom of those page for the visitors to know more about them.

# Providing tutorials about your products. At the At the end of the tutorial, provide information about your product.

# Providing case studies: Just put information about how one of your client was having a problem and how your product provided him with the best solution. This will help the visitor to relate your product with the real life solution of problems.

# Incorporate product testimonials as this is the best way of promoting your product.

Conclusion:

You must know the informations that you would like the visitors to know as soon as they hit to your website. Try to hit the "Bull's eye" at the first shot. Get your products noticed every time a visitor comes to your site. This is an important sales strategy.