Before writing this article, the fact that needs to be firmly believed is that nobody can exactly tell how the search engine indexes a particular webpage of a website. Different search engines uses different kind of search algorithm in order to get the search result. This can be easily evident from a simple test. You use a particular search keyword search on different search engines and you would find that the ranking on the result pages are differant. E.g. if you search with the keyword "website design company" on yahoo and msn, you will find that the top rank holders are different on these two sites. Similar with google as well. This proves the point that the search criteria is not same for all the search engines. Rather there are no specific guideline to build the search criteria. Different search engines takes different approaches in order to get the search result.

This article is based on some of the findings about msn search criteria. If you wish, you can follow these in order to get good search engine ranking on msn for your website design.

# Keywords reach paragraphs on the top portion of the website plays an important role for msn page ranking. The crawler goes through the top portion of your website and if it finds the keywords on the top portion of the webpage, then it counts the webpage relevant.

# It is also found that msn likes keywords at the bottom of a page. This is because then it finds that the entire webpage is relevant to the keywords that are allocated for the website. The top and bottom keywords placement makes msn search engine crawler sure that the entire content of the website is relevant to teh keyword and the content is build around the keywords.

# The initial paragraph of your website is very important because it makes the website very lively for the visitors to the website and hence better page ranking in msn.

# The content of your webpage is very important as this is the best way to grab the visitor's attention and make them go through the products or services that you offer through your website. As a thumb rule, a visitor stays in a website for not more than 15 seconds on an average. Your website content should be able enough to grab them for little longer so that they can see your products and services before leaving. The contents of your website can raise your sales to a great extent.

# Keyword rich link text helps in good msn ranking. This gives an impression to the crawler that you are genuine and you have got certain references as well for your keywords.

# If visitors are having a difficult time navigating your site, reading the content or experience broken links, then repair or tweak the site to make it more suitable for your visitors. Don't constantly "tweak" your site for better results.

These are some of the essentials points that one needs to follow for better search engine results on msn. Rule the search engine and start getting more and more business.