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Search Engine Optimization
Search Engine Optimization
If there’s one thing on that is often neglected and highly misrepresented it’s Search Engine Optimization. I don’t call myself a search engine expert by any stretch of the imagination. I leave that part up to my search engine optimizers which truly is a full time job. However I do know how absolutely vital search engine marketing is as an ingredient to your success. It disturbs me to know how many companies out there are ready to submit you to 75,000 search engines and get you top ranking in a matter of hours. If you believe these hokey promises, PLEASE stop reading and go submit yourself immediately to their services. Apparently you are just hours away from being a millionaire.
The truth is there are many so called SEO’s (Search Engine Optimizer’s) out there that are ready to just take your money. But now armed with a little knowledge you can either do the marketing yourself (I hope you don’t have a day job) or make sure the company you hire is doing it properly.
Not only are bad search engine strategies ineffective for traffic, but it can also hurt you. For instance, if you keep submitting to Google over and over again on a monthly basis, this can actually hurt your page ranking and ruin your chance of ever getting high on their index.
The following sections cover SEO (Search Engine Optimization) in great detail.
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