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sales letter
SALES LETTER
A sales letter is used as a tool to create excitement and motivate potential leads or buyers to take action. By learning how to effectively write a sales letter you can do wonders for converting visitors to sales. Typically a powerful sales letter will go on the home page.
10 Ways To Electrify Your Sales Letter And Pull More Sales!
By Grady SmithElectrifying, razor-sharp "bring in the money" sales letters andads can be yours when you follow these simple rules....
1) Write Like You're Talking To A Friend -- Really. People buyfrom people they like ... so show them you're someone they knowby writing in a conversational, friendly tone.
2) Put Your Product's Biggest Benefit Up Front -- Advertisingdoesn't pull as well as it can when using a clever littleheadline. Instead it's better to drop a huge benefit (yourproduct's BEST benefit), right in front of the reader's face.
3) Define Your Letter's Purpose Before Starting To Write -- Whatexactly do you want your prospect to do after reading yourletter? Do you want them to call you? Do you want them to try a freetest-drive of your product? By determining what you want them to dobefore writing, your copy will head towards that goal from the firstword.
4) Create Short Sentences And Paragraphs -- A good rule of thumbto help keep sentences short is that you should only express onethought for each sentence. That way the copy has a fast, easy to readflow that keeps the reader engaged.
5) Use Commanding Language Towards The End Of Your Copy --Whether you're writing a classified ad or a 15-page sales letter,the end of your sales letter should give an order. What do you wantthe reader to do? Tell them. "Click the link and order now".
6) Use Your P.S. -- Your P.S. will get read. Trust me. And theway to make it work for you is to restate your offer in adifferent light. That way, if your heading grabbed them, the restateand added benefits of your P.S. can tighten your hold and forcethem to read the rest of your sales letter.
7) Tell A Story About Your Product -- People love to read about aproduct they're interested in. And a real life story aboutsomething the product has done to improve someone's life is apowerful motivator and credibility builder.
8) Appeal To Your Reader's Dream -- What does someone expect toreceived from your product? What do they really want? And canthey picture themselves getting it from ordering your product? Byhelping your customer visualize themselves being a happy customerafter their decision to order you'll make more sales.
9) Keep Your Readers Centered On Your Offer -- Present them withquestions that keep them interested and make them think. "Are youready to take your business to the next level"? "Are you willing toinvest in your financial future?" "Can you really afford to walk awayfrom this offer"?
10) Write Your Ads From Your Customer's Perspective -- Putyourself in his or her shoes as you compose it and really feelwhat someone visiting your site is feeling.
To fully grasp the power of a good sales letter, I recommend you check out some sites by Corey Rudl (coreyrudl.com ) and Glenn Canady (gorillawebsitemarketing.com) These guys really know their stuff when it comes to writing a strong sales letters. Caution! Their sales letters can SUCK YOU IN so make sure you come back and finish the E-book!
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