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Popularity measurement
Popularity measurement
For a search engine to understand which pages on the Internet are the most relevant to search users it is simply not enough to look at the content on each web page. Most search engines today analyze both link structures and click-streams on the Internet to determine the best websites and web pages for any given query.
Convincing people to link to your website is not something you do overnight. It takes time. By implementing a strategy to improve your link-popularity, you can gain a long-term advantage. Similar to building a good reputation or a trusted brand, it takes time. But once you have that "trust", the value is high.
Getting the most relevant websites to link to you will not only be good for your link-popularity, as measured by search engines, it will most likely lead to many good visitors coming directly from the referring websites.
Tip:
The following list can serve as an inspiration for where to look for relevant links
·All the major and local directories, such as Yahoo, ODP or LookSmart
·All trade, business or industry related directories
·Suppliers, happy customers, relevant sister companies, and partners
·Great combinations (if you sell knifes and he sell forks, then link to each other)
·Related but not competing sites
·Competitors (some companies link to all major competitors)
Link-popularity
The link popularity element measures the number of links between web pages on the Internet. There are two kinds of links to focus on: inbound links and outbound links - links to your website and links from your website.
You can look at inbound links as a form of voting. If site A has a link to site B, A is voting for B. The more votes B gets from other sites, the more link-popularity B gains.
Each website that votes (i.e. has outbound links) is a delegate as they themselves have a number of voters behind them - the websites that link to their website. The more voters they have behind them, the more weight their vote carries on other sites. So the most popular websites have the most link-popularity to pass on.
Some search engines can "understand" the theme of related web pages. For these search engines, inbound links from thematically related websites might get a better scoring.
Outbound links are a bit different. They work similar to references in a scientific report. If you have references to the right authorities in your profession, it shows that you know what you are talking about. You acknowledge the "masters" and thereby put yourself in a category above the ones that don't.
TIP:
Not all links count the same! Links from recognized authorities in your industry count more than links from a small private website on a free host.
Do not use free submission software or services to submit to hundreds of thousands of free directories and search engines just to gain more inbound links. Links from most of these places won't do you any good and there is even a risk that some of the links you get this way will harm your rankings.
Do not participate in organized exchanging of unrelated links between websites (link farming), to boost you link-popularity factor. Most search engines consider that to be spam. Instead, focus on getting inbound links from relevant major players in your field - they are the only ones that really count.
Internal link popularity
In addition to inbound and outbound links, link structure on your own website has an important role in determining the value of each of your web pages.
The pages throughout your website that you most often link to will gain the most internal link-popularity. If one of your web pages has 500 internal pages pointing to it and another only has 10, the first web page is more likely to be valuable to users as there are more pages "voting" for that page.
TIP:
Typically a website will have a navigation bar of some kind that points to the 5-8 most important sections of the website. This navigation bar will be on all web pages on the website and therefore boost internal link-popularity on those sections. Make sure to include links to the web pages you most want to rank well in your cross-site navigation bar and make sure that the pages the navigation bar link to have good targeted content. The pages you link to in the navigation bar will be easier to rank well in search engines.
Click-popularity
Clicks are another way of measuring popularity. Of the millions of results that search engines serve, only a few of them get clicked. Sometimes people come back to the search result shortly after they click, and click another link or make a new search.
If analyzed, these clicks can tell the search engine what users find most important, and where they find the best answers to their searches. However, click-popularity is not widely used and not a dominating factor.
Also, click-popularity is one of the parameters of search engine rankings that you should not try to manipulate in any way! Don't try to boost your own click-popularity by doing hundreds of searches and then clicking on all your own links. It won't work. Search engines that apply this method are way too smart for that.
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