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Out going links from the website
It is found that many website owners refrains from putting outgoing links simply because they feels that if they provide an link on their website of some other website then the visitor might click on them and move across to the other website. But this is arguable simply because if the visitor finds your website design interesting then they will never move across to the other website. If your website design provides the visitor with the required information then there is no reason that the visitor will swap across to other website.
The brighter side of putting out going link is that the visitors gets the impression that the website is genuine. Out going links acts as a reference from other website to your website. simplistically, any website willing to mention your organization is in effect providing a reference for you.
Benefits of out going links:
# Internet works on flow concept. The visitors likes to move from one website to another smoothly. If your website provides links to other websites, then the visitors can move smoothly from your website to other website.
# When providing links make sure you do so at appropriate times. Don't relegate external links to a links page - site visitors aren't so likely to visit this page as a links page doesn't immediately address their needs. Instead, provide links as and when they're appropriate to the content of each page.
# This helps immensely on search engine ranking. The search engine crawlers likes those websites which has maximum number of out going links. Each out going links from your website acts as a vote for your website from those sites. It helps the search engine crawlers to better analyze the website and provide appropriate ranking for the website.
Last but not the least, the your website must provide links to those websites which are into similar business. for a website design company, it is advisable to get linked to website design company. One must get linked to those websites which are into similar business. The theme of the linked websites must be same as the theme of your website.
Conclusion
Think about the long term goal whiling providing links out to other websites. don't treat them just like competitors.
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