WHAT HAPPENS IN SEVEN SECONDS

The 100 m dash record could be shattered. The NBA championship could be won with a final shot. And your web site could lose another visitor – huh? That’s all you got. SEVEN SECONDS to either (1) GRAB the attention of a visitor to your web site and show them you have what their interested in or (2) THEY ARE GONE.
TAKE YOUR VISITOR TO LUNCH
Imagine you were going to meet with someone very important to you. What if you had 3 ideas to express and only 7 seconds to make an impression. Would you share all 3 ideas in the same 7 seconds? Could you? Probably not. You’d be better off expressing one main idea as effectively as possible. Then if the person liked what you had to say you might invite them to lunch and share the rest of your ideas with them. It might be worth reading that paragraph over again. This is what needs to happen with the approach to your web site.

GETTING YOUR ONLINE TRAFFIC TO CONVERT TO LEADS OR SALES HAPPENS IN THE FIRST SEVEN SECONDS.

As your site is developed as yourself, “WHAT DOES IT REALLY SAY?� Look at your website objectively and imagine you didn’t know a thing about your company or its website. Like countless other visitors in the future, you type in a few keywords -- pull up 20 listings on Google and click on one. You are a busy person -- you need to find what you are looking for FAST. The page opens up (your web page) and at that moment you ask yourself “Does this page have what I’m looking for or not?� And at that moment its either, “Back button time!� or, “Hmm, I’m going to read further.� This honest approach to your site is crucial. I recommend a second opinion as well. Get a friend who is always honest about what you wear to tell you whether your web site stinks or not.

THERE’S ALWAYS SOMETHING ABOUT YOUR WEB SITE THAT CAN BE PERFECTED.

This doesn’t mean waiting until everything is perfect before you launch it. It DOES mean that even after you launch, you should be looking for ways to improve the site conversions from visitors to sales or leads.