Ever since the "Page ranking" became the buzzword, link exchange started gaining popularity. Link popularity plays a vital role in the page ranking on the major search engines. So came into effect are numerous strategies to improve link popularity.

Some strategies to improve Link Popularity:

1. Know your competitors:

You must know the how many links are incorporated by your immediate competitors. If your competitors shows 10 popular links, then you must try to exchange links with atleast 20 so that your website can topple your competitor`s overall ranking.

2. Multiple Sites Linking:

Supposedly your company has 10 website. Then you must try to interlink all the website site to your main site. But it needs to be ensured that the content of all the pages must be similar otherwise your site may be blacklisted for spamming.

3. Reciprocal Links:

The first step of link swapping is to find those sites who are into similar kind of business that of yours. Swapping link with them could be profitable. Get in touch with them and try to convince them for link swapping. A major trend seen is adding their link to your site first and then wait for them to respond. try to target popular websites in your area of business.

4. Find the Reciprocal Link Software:

There are some programmed robots available to search an appropriate link for your website. They generally look for relevant partners and rank them accoirdingly with whom link swapping could be useful. Then you can get in touch with those sites in order to exchange links with them.

5. Getting linked to quality websites:

Manage the outgoing links to your website. Try to link with multi disciplinary website. It always considered favourable to link to directoris, news centres, professional groups etc. so that you can get incentives for being connected to other quality sites. This also enhances your website Page ranking (PR).

6. Discussion Forums:

Just get your URL linked to the Sig file and get linked to industry discussion forum. This helps immensly on your page ranking. There are many internet forums available on the internet realted to a particular kind of industry. Search them and try getting connected to them.

7. Directory Listings:

Directory listing is very important part gaining your link popularity. There are many industry specific directory listed on the search engines. Try swapping links with them so for your PR. You can get directory listing for almost all the topics.

8. Affiliate Programs:

This is also a good source of links. But it is paramount to administer the affiliates from your site in order to improve link popularity. Affiliate software should generate static HTML pages for affiliates links to enable indexing.

9. Testimonials:

You site should contain a testimonial page of products and services. This helps in promoting about your website as well. It is easier for those business who are into marketing consultancies.

10. Publishing Articles:

Articles plays a vital role on your Search Engine Optimisation mission of your website. There are many articles available on internet which are industry specific and written by the experts on the specific industry. So it is advantageous to Include your Web site URL in the bio and make it a condition for publication that the article appear with bio and company link.