|
Article Home
FREQUENTLY ASKED QUESTIONS
Q: Can I pay the search engines to improve my rankings?
A: No, the major search engines - such as Google, Lycos, and MSN - do not sell improvement of rankings. Some of the search engines have inclusion programs in which you pay to get included in the index but you are not guaranteed a specific ranking. Furthermore, you can buy sponsor-links and keyword targeted banner ads in most major search engines. However, don't confuse this with the regular search results, since such listings are clearly labeled as ads and separated from the search results.
Q: Why do my web pages not rank well?
A: Unfortunately there is not one simple answer to that question. The first place to start would be with a question: "For what keywords?"
Maybe you have been unrealistic about the keywords you are targeting. Maybe the competition for the keywords you are trying to rank well for is just too high. You should probably not expect to rank as number one for "Microsoft", just because your online bookstore has a used book about Windows 98 in stock. Similarly, you should not expect top rankings for broad competitive terms such as "Viagra" and "Casino". Be realistic about your goals!
If that's not the problem, maybe you need to optimize your website further. This tutorial can serve as a good starting point for the basic things to learn. If and when you want to learn more we recommend that you visit Search Engine Watch where you will find a huge collection of excellent articles and search engine references.
Q: I have paid for inclusion, why do I not rank better?
A: For those search engines that offer this type of program you are guaranteed a fast inclusion and refresh in their index. However, you are not guaranteed top rankings for your keywords. That alone is determined by the search engine's relevancy algorithm. You can read more about how the search engines work at Search Engine Watch.
back to top
Q: Can I check if my pages are indexed?
A: In Inktomi you can use a special command: "originurl:" to verify if a specific web is indexed. If you want to find out if the web page index.html on the website www.lycos.com is indexed you do the following:
1. Go to: http://www.hotbot.com. Make sure Inktomi is the selected provider.
2. Type: originurl:http://www.lycos.com/index.html - into the search box and hit the submit button.
3. If your web page is indexed you will see it listed. If the web page is not in the index, you will get a search result page with no results.
Q: How deep do search engines browse my website?
A: There is nothing to keep search engines from reading and indexing content on your website - even in very deep directory structures. There are no set rules on how deep search engines go. In some cases - with some websites - they might go deeper than in others.
Generally a good internal link-structure will help you get as many pages as possible indexed. If you have valuable pages buried deep down in sub-directories, it might be worth linking directly to them from other pages higher in the directory structure, to "point out" to the search engines (as well as human visitors) how good these pages are.
However, we recommend that you do not put your most important content in deep sub-directories. You should place your most important pages in the root, or in a directory directly below the root, as in the example below.
http://www.YourCompany.com/index.html
http://www.YourCompany.com/about_us.html
http://www.YourCompany.com/news.html
http://www.YourCompany.com/products/index.html
http://www.YourCompany.com/services/index.html
http://www.YourCompany.com/shopping/index.html
Q: What do the search engines consider spam?
A: There are unfortunately not any standards on this topic. However, there are a few basic rules that you should follow to stay out of trouble.
Do not …
· repeat keywords over and over just to get better rankings
· target web pages to keywords that are unrelated to the exact web page
· use hidden text or links on your web pages
· submit web pages that are already indexed
· participate in link-exchange programs to boost link-popularity
· link to criminal, illegal, or very offensive websites
We recommend that you look at the search engines 'Help' pages for more information. Many of them have published guidelines on the web for what they consider to be spam.
TIP:
If you are ever in doubt that what you are about to do is spam, don't do it! Instead, study and investigate the technique or method further. Do not always blindly trust what people tell you in public forums - use your own judgment and common sense. If something sounds too good to be true, it probably is. Easy tricks never work in the long run.
Website
design company
 |
|
123webguru Articles
Mistakes while choosing a webhost
1. Hosting at low cost:
It is very common now-a-days to find those web host companies who are willing to host your website at a very low cost and in ...
You have created your product
You have created your product. You have worked long and hard on it. You’ve done your research before you created your product, so you know there is a market ...
Successful online selling
Now a days website businesses increase in the market but only a few of them can achieve success. The necessary aspect of a business to achieve success ...
A Good website
In the present day of the world every one can posses a web site, but the point to be ponder is that how many of them are of good quality, and what makes ...
Website design for home business
Building websites are important in order to make your presence felt globally. Internet has shrinked the business world to a great extent. Now even a small ...
Ebook Design (PDF)
Ebooks -- Self-Publishing Your Way to Internet Success Part 4 Ebook Design (PDF)
By Shelley Lowery
Once you have decided upon the best format for ...
|
|
 |
|
 |
 |
|
Testimonials
"A great piece of design work, showing excellent creativity allied to excellent design skills. Will definitely send them more work in the future." Andy
"Very timely and a very good job." Chandra Kilaru
|
|
 |
|
