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FREQUENTLY ASKED QUESTIONS 2
Q: Can search engines index my dynamic website?
A: Most search engines will have difficulties interpreting a dynamic website. Dynamic websites generally have a much more complex structure, which can easily make the search engine spiders get lost or confused trying to read and browse through such websites. When a spider becomes confused it messes up the index, so most search engines tend to stay away from dynamic websites.
However, if you are using Search Engine Submission, you will be able to tell the search engine exactly what URLs you want indexed and thereby making it safe for the search engines to spider those web pages.
There are also a number of other solutions you can implement to improve the search engine friendliness of your dynamic website. It is, however, beyond the scope of this tutorial to get into the details of these methods …
You can learn more about dynamic websites in the Optimization section of this tutorial.
Q: Can you tell me how the search engine algorithms work?
A: The algorithms are well kept secrets of the search engines. However, there are a lot of similarities in the way they work that we recommend you study further if you want to improve your rankings.
Q: The number of daily visitors from search engines has dropped - why?
A: Search engines are constantly adding new pages to their indexes and changing the algorithms to improve search results. That is part of the job of maintaining a good search engine.
If the number of visitors you receive has dropped the reason could be that you do not have as good rankings as you did before or that less of your web pages are included in the search engine indexes.
If there have been lots of new web pages added within your category it will be harder for you to rank well. In that case, you may have to optimize your web pages further to keep decent rankings for your most relevant keywords. But the drop in visitors can also be due to changes in search trends. If you have a website that sells Christmas decorations, you will most likely (hopefully) get a lot of search visitors in December. But you should not be surprised, or blame your rankings, if you experience a dramatic decrease in traffic by mid January and February.
Searches for ski-tours, summer vacations, camping, boating, swim suits, and fur coats all have their own season. People search for what they need - when they need it.
Q: Help! My site got dumped - what do I do?
A: First, make sure that your website is actually not in the index any more, what search engines it has been dropped from, and how many pages were lost - if not all. It may be that your website was not excluded at all, but your rankings just changed a bit. If that is the case you will have to analyze why that is and make the necessary changes to your website or search engine optimization strategy.
If some, or all, of your pages have been excluded from a search engine there can be several reasons for that. The most common reason is because your web server was down the last time the search engine spider was trying to browse your website. If that is the case then you should not worry - the next time the spider is out, it will most likely pick up your site again and re-index your web pages.
It is not very often that a website gets banned by search engines. Compared to the billions of web pages that do get indexed, it's only a small fraction of sites that search engines choose to permanently exclude from their indexes. These include extreme adult sites, hate, violence, racism - sites that most of us can agree search engines should not link to. In some cases search engines also ban websites that have been taking radical steps to manipulate their rankings.
If you have been optimizing your website to the limit and suspect you have been banned for crossing the line then you should contact the search engine for verification. In some cases, you can get back in if you make the necessary changes to the website and promise not to mess up again.
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