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Decide What the Purpose of Your Web Site Will Be ?
If you go to business meetings or look in the local papers, you will find numerous service providers who offer Web site design, hosting, and marketing services. Among them are advertising agencies and marketing firms, desktop publishers, office support services, commercial artists, computer programmers, computer consulting firms, and companies that also sell Web site hosting and Internet connectivity services.
Some of them will have experience setting up huge corporate sites, some will have limited experience building Web sites, and some may be people claiming to be Internet consultants or Web site developers because they have just purchased a Web page creation program and assume that owning the program gives them the expertise to design Web sites.
Many will try to convince you to buy their services now, whether or not you know anything about the Web—or about them. Don’t be pressured by their solicitations. Don’t sign any agreements to buy Web site space or to have a Web site created until you have a clear vision of what you want the Web site to accomplish.
Every decision you make about your Web site should be focused on what you want to achieve by having a Web site. Do you want to use the Web site primarily as a capabilities statement or online version of your press kit or promotional materials? Will you be selling products to consumers directly from your Web site? Or will your primary purpose be communicating with customers, employees, or suppliers?
To avoid spinning your wheels or spending money on services you don’t need, make a list of all the capabilities you need and put them in priority order.
Determine Your Needs
To save time, money (and possibly your sanity), plan out the Web site carefully before you sign any contracts or spend any money on developing it. You can determine what capabilities you’ll need and gather the information you need to get accurate pricing estimates by answering these questions:
1. Who do you want to use the Web site?
2. How many people do you expect to use the site?
3. How will you let them know about the site (how will you market it)?
4. Who will do the marketing?
5. What capabilities (ordering, database, audio, video, and so on) will you need?
6. How often will you have to update the Web site?
7. Who will do the updates?
8. What will it cost to host the site (or for your own server and Internet connection)?
9. What will it cost to design the Web site?
10. What it will cost to market the Web site?
11. What will it cost to update the site?
12. How much will you have to spend on inventory?
13. What will fulfillment costs be?
14. Will you need warehouse space?
15. Will you have to hire employees?
16. How many sales or leads will you need to break even on costs?
17. What sales volume do you want to attain?
18. How much, if anything, do you expect to make in advertising revenues?
19. How soon do you need to reach your sales goals?
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