Internet technology is a big boon for communicating information throughout the globe. But the most important reason for which internet technology is widely used is for its "E-Commerce" support feature. There are many website design which displays certain products/services which the customers can buy online. In other words, there are many website designs that supports
buying and selling online. When it comes to buying and selling, the obvious mention comes is of 'Shopping carts'. Shopping carts are like virtual baskets where the visitors can add the items that they would like to buy from the website design. Before leaving the website, they need to pay for the items that they bought and give the shipping information so that the products can be sent to the buyer.

The most important aspect of shopping cart functionality is its search engine friendliness. It is found that there are many websites that provides shopping cart functionality but the shopping carts that they develop are not search engine friendly.

The website design company must ensure that the shopping cart functionality that goes on a website design must be search engine friendly as well.

# Advantages of search engine friendly shopping carts:

1. If the shopping cart is made search engine friendly then the visitors would be able to find them easily. If the shopping cart is made search engine friendly then it will be listed onto the search engines as well. A search engine friendly shopping cart is indexed properly by the search engine web spiders.

2. It also helps in increasing the overall sales of the business because search engine friendly shopping carts can help to attract the visitors to the website design.

3. The biggest advantage of search engine friendly shopping cart is that it helps in overall search engine ranking. Keeping this in mind, one must know how to build a search engine friendly shopping cart functionality.

1. The most important portion is Meta description. This is the most important issue when it comes to ranking because search engine crawlers looks the meta description at first.

2. Each pages of the website design must have relevant titles. Search engines looks the titles at first before going through the contents of the website.

3. Heading tags play a major level of importance in the page and for the search engines. When used properly they assist in improving the importance of the pages.

4. Minimal use of frames. Frames are not considered good for search engine ranking.

These are some of the ways in which one can develop a search engine friendly shopping cart for its website design.